Berkeley Group
When you’ve got new developments worth shouting about, you want people to hear it from the rooftops.
Tags: Content development, SEO content, blog writing
The brief
With plenty of premium property developments to their name all across the country, Berkeley Group wanted some top-notch content to help construct a stronger digital presence and wider appeal. By tackling some softer topics that go hand-in-hand with the criteria people look at when buying a home, they could then introduce their properties in a more organic way - which is where I was able to lend a steady hand.
The approach
We sat down every quarter to consider possible topics, whether those were trending, seasonal or evergreen, and created a matrix that allowed us to cherry-pick the best ideas that could work well with the keywords for relevant developments and general terms to boost Berkeley Group’s footprint.
These topics then became the foundation for me to run with, digging up research for each blog post or feature that could then be built up to the desired length. By using this as a scaffolding for the writing process, this meant that the keywords were easy to slot into the desired sections and helped keep the words flowing without running into writer’s block.
With anywhere from two to four pieces each month, we kept up a steady pace that balanced more entertaining pieces with informative content that really enhanced the appeal of each development beyond the incredible finish of the properties and buildings themselves.
An Inside Look: Highwood Village
Highwood Village brings the effortless elegance and luxury craftsmanship Berkeley homes are known for to the downs of West Sussex. With a range of new apartments and homes available within the area, we've explored some of the deeper aspects of Highwood Village and its surroundings to showcase this gorgeous contemporary development…
Enjoy the View From One Blackfriars
With a skyline as iconic as London's, any chance to view this from up high certainly provides a remarkable experience. That's why the London Eye is such a popular attraction and why any property with good views across the city is so highly valued.
It's also why One Blackfriars is one of the hottest new addresses in London - because it has unbeatable views you'd struggled to find anywhere else…
The outcome
A steady stream of new prospects getting acquainted with Berkeley Group and more eyes on each of the new developments we covered - hopefully leading to some happy home owners!
The client kept up this activity during the pandemic and helped them capitalise on the wave of people looking to climb the property ladder.
(Content excerpts taken from blog content)