HSBC UK
HSBC need a lot of copy.
So I write a lot of words for them.
Tags: Scriptwriting, content development, UX copy, headlines
The brief
Given the sheer size of HSBC UK - not to mention HSBC Global - they’ve got plenty of projects in the works that need copy. And, as far as I’m aware, they don’t plan on slowing down.
Anything from recutting case study films to flip the script into better shape, to some of their classic headlines for new products or propositions, to giving their website copy a spruce for clarity and conciseness - there are always words in need of assistance.
The approach
Typically, briefs come my way from a few trusted agencies (Ride Shotgun being the main partner here) and we usually jump on a call to discuss the specifics.
As you’d expect from a financial services client, there are a lot of rules to follow and pitfalls to avoid. Not to mention a lot of stakeholders who want to make sure HSBC’s putting its best foot forward. So I usually try to stay one step ahead by keeping up with their brand guidelines and most recent tone of voice guide so I don’t fall foul of any faux pas.
Every project is a little different. Some need a more creative brain, like their classic headlines, to refining down technical details in reports or service pages. But whatever comes my way, I’m able to find the right route forward with words that get to the heart of the main objectives.
The outcome
Agencies that continue to trust me in delivering to HSBC’s standards, and a client that has happily followed my suggestions to help add value to their copy. No matter what briefs might come through the doors, I’m a known quantity that people can turn to whenever they need a safe pair of hands.