Riviera Travel
Europe’s most desirable destinations.
Now just a click away.
Tags: SEO content, infographics, blog writing
The brief
Escorted river tours are an excellent way to see as many exciting locations as possible, all led by an expert who can make each one sing its most secret stories. Then, after a good night’s sleep, you can wake up in a new location ready for a new expedition.
Sound good? Well, Riviera Travel specialise in these sorts of adventures - perfect for couples and solo travelers alike. They wanted some blog content and infographic pairings to complement their popular routes and showcase the best bits, helping spread their appeal even further. After all, FOMO has no age limit.
The outcome
More traffic flowing to the respective route pages and many more people cruising along with Riviera throughout Europe. The boost to site visitors and the corresponding routes helped launch some newer routes and fill up cruises even in quieter seasons.
The approach
Like any good travel plans, great content starts with research and…well, planning! We mapped out the best bits from competitor content and the locations themselves, with each month focusing on one specific Riviera route, then plotted out a path to creating the best content possible.
We wanted people to be able to really picture themselves at each place we covered. By delving to first-hand experience from reviews and photos, we drew out the smaller details that brought each location to life.
With a variety of visual styles running alongside the copy, we sought to spark the imagination and get people excited to see these places for themselves. Although more copy-heavy than your standard graphics, these were appealing to an older demographic where detail can work more in your favour - which it just so happened to do on this occasion.